Adwords for local businesses
Google Adwords are a great way to get people to your businesses website, but it can be expensive!
You can spend as much or as little as you like on Adwords, so its about maximising the return on your investment. Once you’ve been to Google and signed up for an adwords account, you’ll need to add some credit to get started.
You can then set your budget for the month, and start telling Google which searches you would like to appear in on the far right hand side of the search results. Competition, as with normal Google positions in the centre if the page, is intense. Google bases how much you pay per click on how intense the competition is for the keywords your bidding on. This means that a click could cost as much as £20 if you’re a ‘hotel in london’, or just 1p if your a ‘dog walker in canterbury’.
So it’s time to be creative with your bids! You can do this by thinking about how you can exploit the ‘long tail’ of searches (more on this later). This is simply bidding on keywords or phrases that less people search for, but are still relevant to your business. For example, there will be a lot of competition for searches for ‘plumbers in london’, but much less competition for ‘plumbers in brixton’. This way you can reduce your Cost Per Click and still get visitors to your site.
Adwords is a great way to get new customers, and I’ll be posting more on this soon.
Thanks,
Steve